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Visual Merchandising
Creating eye-catching visual displays for the windows and interiors of shops and department stores, designed to maximize sales.
Visual Merchandising could be for you if you like:
- Being creative
- Craftsmanship
- Making things
More about Visual Merchandising
Having good products is only part of the key to a successful retail outlet. Drawing people in by using visual appeal is also important.
The visual merchandiser creates a positive atmosphere for customers, creating a brand look that is creative, eye catching, and drives sales.
They need to understand the target market for both products and outlets, have a good sense of design to implement a brief, and show careful attention to detail.
Why choose Visual Merchandising?
Skills helped me to create my career path and gave me the passion and confidence to participate in it. Skills have totally changed my life, now I want to use my position to help others and improve our world with the global power of skills.
Recent medallists in Visual Merchandising
WorldSkills Competition 2022 Special Edition
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Ka Yu LEUNG
Hong Kong, China
Gold -
Lola BAIS
France
Silver -
Kitija Kozule
Latvia
Bronze
Occupational Standard
The WorldSkills Occupational Standard specifies the knowledge, understanding and specific skills that underpin international best practice in technical and vocational performance. It should reflect a shared global understanding of what the associated work role(s) or occupation(s) represent for industry and business.
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